Follower count is a vanity number. Buyers don't come from followers — they come from the people who already stop, read, and reply. Enter three numbers below and see what those people are worth, and the seven ways to collect it.
Likes + comments on a normal post — not your best one ever. Skip your viral outliers.
Typical range on this platform: $0–$1,000.
The order matters. The streams at the top are assets you build once and control forever. The ones at the bottom are rented — the income stops the day you stop posting. Most creators start at 07 and never build 01.
A course, workshop, playbook, or template pack that packages what you already teach for free into something people can buy and follow. Built once, sold indefinitely — this is the flagship, and for most creators it's the single biggest number on this page.
A paid space — Discord, Circle, Whop, Skool — where your audience gets ongoing access to you and to each other. Lower price, paid every month, and it turns one-time buyers into a predictable revenue floor.
One-to-one or small-group work with the sliver of your audience who want the result now and will pay for speed. A handful of clients replaces a hundred product sales — but it costs you calendar, so it caps out fast.
A premium tier of writing — deeper analysis, private breakdowns, the stuff too valuable to post publicly. Cheap to run, compounds quietly, and gives you an email list you own outright rather than rent from an algorithm. Small money at your size; large money at scale.
Cohorts, live workshops, ticketed events, retreats. Scarcity and a start date create urgency a self-paced product never will, and people pay a premium to be in the room. Runs a few times a year, not always-on.
Commission on the tools, gear, and courses you already recommend for free. The easiest stream to switch on because it requires nothing new to exist — but you're monetising someone else's product, at their margin, on their terms.
Selling access to your attention, priced on reach. Real money and no product to build — but you're renting out the audience you spent years earning, the rate is set by someone else, and the income stops the moment you stop posting.
Almost nobody runs all seven. Most creators who make real money run two or three, and the realistic sequence is 01, then 02, then 03 — the total above is a ceiling, not a forecast.
These are planning estimates built on published industry benchmarks, not promises. They assume you actually launch — most of this money is unrealised precisely because the products don't exist yet. Conversion depends on offer quality, audience trust, and execution, and no calculator can measure those three. The full method and every assumption is below.
Every assumption below comes from published 2026 benchmark data, not from us. If you think one is wrong for your audience, it probably is — that's what the call is for.
CarpentryMedia builds and launches the product for you — strategy, creation, funnel, launch — and we only make money when you do.
Book a free audience audit